Turn early traction into a sustainable growth engine
You have traction, but growth depends on one channel, one launch, or you. I build a sustainable growth program across the channels that scale, then work with you and your team to execute it, week by week.
Helping consumer businesses scale
And 50+ creator businesses
Every successful business of the next decade will be built around a real person.
It has never been harder to break through the noise. Every category is saturated with AI slop. Every channel is more expensive. Every audience is more skeptical of being sold to.
So consumers are turning to people. Brands aren't going away, but the influence that used to belong to them is moving to founders and creators. The creator economy has scaled into the hundreds of billions of dollars in a decade. Today people learn from creators, take their advice and buy what they recommend.
The businesses that win will have distribution built around a founder or a creator: a mission, a worldview, a real point of view that creates a cult of followers.
Not a logo. Not a paid funnel.
A person. A belief. A reason to care.
I've spent my career on both sides of this: growing consumer businesses through creator-led marketing and working directly with creators. I've seen how powerful a creator can be, and how hard it is to build a sustainable business on shifting algorithms and rising acquisition costs.
That's why Blanc Space exists. To bring best-in-class creator growth marketing to founders, creators and the companies growing with them.
How can I help you?
Develop your growth strategy
I dig into your data, your funnel and every channel you're running. Then I give you a 90-day plan that says what to do first, what it takes, and how we'll know it's working.
Build your influencer marketing program
I build YouTube sponsorship and ambassador programs that bring in customers, not just views. I find the right creators, run the negotiations, and set up the tracking so we know what's working.
Create and run a sustainable organic content strategy
YouTube is where I start. Every video gets a clear job and a next step for the viewer, and your old videos get put back to work. Your LinkedIn, Instagram and newsletter follow the same monthly plan, and we keep doing what brings in customers.
Scale paid ads
I audit your Google and Meta ads, then put more money only behind what's paying back. My team runs the campaigns and turns your best founder and creator content into ads.
Optimize your funnels
You're already paying to get people to your site, so let's turn more of them into customers. I fix and test your sales pages, sign-up and checkout, and the emails that follow, from the first welcome email to your next launch.
Measure the true ROI of your marketing
Before you spend more, you need to know what's actually working. I set up the tracking, the dashboards and a simple model of what each customer costs and how fast they pay it back, so you judge every channel on real results, not what the ad platform claims.
Start with a free growth assessment. I'll tell you which of these to fix first.
What my clients are saying
"Working with Kyle has been the single best business decision I've ever made. His expertise in the online education space has led to my most successful course launches ever - by a long shot. I'm lucky to have him steering the ship, and don’t know how I ever did this without him."
"Kyle didn't just provide a growth strategy; he handed us a laser-focused, step-by-step plan that we could jump on right away. The impact was remarkable, turning our growth around. His mastery in the education creator space has truly been a cornerstone for both me and the team, an invaluable asset for us."
"Working with Kyle took all the guesswork and stress out of my course sales. His expertise in the online education space is absolutely unmatched, and his recommendations are always based on solid data and common sense. He didn't just boost my sales - he gave me a clear, actionable framework that completely transformed my business. It was the single best decision I’ve made, and I simply cannot recommend him enough."
"As a creator business, the seemingly endless opportunities can sometimes make it challenging to decide where's best to invest our time. However, working with Kyle brought clarity to our team regarding where to focus for maximum growth. It was like gaining a bird's eye view of our entire business. Working with Kyle transformed us from just a personal brand selling digital products to an optimised creator business. This not only helped immediate growth but also laid a solid foundation for future success."
"Working with Kyle was the push we needed to stop talking about this membership idea and actually build it. Before those three months, The RonDi CoLab was just something floating around in our heads. Now it’s real, out in the world, helping real people and generating income. ... Honestly, we don’t think we would have gotten this far, this fast, without Kyle's support and guidance."
"We have been so lucky to partner with Kyle! Our online art instruction business has benefited tremendously from Kyle's past experience as a senior executive, deep knowledge of the industry and plain common sense. His guidance is always spot on and backed by data. We particularly appreciate that Kyle is easy to work with, positive in his outlook and flexible. We cannot recommend him enough."
Working with Kyle the last two months has boosted my business & confidence in so many ways. I have three different products launching during a super busy time in my personal life and we've not only been able to keep those on track, but actually add to the value of them and execute so smoothly. Kyle helped me get my website homepage live (something I've been meaning to do for a year) and refresh all my pages for these different launches. I'm walking away with a framework that I can use again and again!
Three ways we can work together
Fractional Head of Growth
I create the growth strategy, then work with you and your team to execute it. I come in as a player-coach: I fill the gaps where you have no one, back up the people you already have, and tell you plainly what to scale and what to cut. All without the cost or the wait of a full-time hire.
- A growth plan you can act on. Priorities, channels and targets, written down and agreed.
- Channels run, not just advised. Paid search, creator and influencer programs, lifecycle and your site, with a small senior team behind me.
- Numbers you can trust. Attribution and unit economics built before we scale spend, so every channel is judged the same way.
Creator Growth Sprint
A three-month sprint to sharpen your offer, fix your funnel and launch with confidence, without burning you out or turning you into a full-time marketer.
- A growth plan built on your numbers. Where your audience comes from and where sales leak.
- Weekly one-on-one sessions. We work through the plan together, launch by launch.
- Support between sessions. Quick answers while you build.
Content and Social
A monthly content program run for you, so your business shows up consistently and you can see what it brings in.
- A content plan tied to your goals. Who you're talking to, what you say and where.
- We shoot, edit and post for you, so you can grow your audience without being glued to social media.
- A monthly report. What ran, what worked and what changes next month.
Not sure where to start?Get your free growth assessment.
Tick anything that sounds familiar.
What you get, free
- I go through your marketing data and your funnel.
- I show you what's working, and what's quietly leaking.
- You leave with a short growth plan you can run yourself, or with me.
For startups and creator businesses alike.
How it works
Start with the assessment
I go through your numbers, your funnel and your channels together, and I show you where growth is stuck and what's quietly leaking.
Set the strategy and nail the basics
I turn what we find into your growth strategy and a 90-day plan. While the bigger plan gets going, we nail the brilliant basics: the low-hanging fruit, like wasted spend, funnel leaks and tracking gaps, that drives impact right away.
Scale what works, for the long run
Then I work the plan with your team week by week, put more behind the channels that pay back, and build a growth program that keeps working long after the first wins.
Hi, I'm Kyle.
I grew up around people who built businesses on their craft. My grandfather was a woodworker who built his own house and ran a milk distribution business out of it. My grandmother Sally started a pie company in her basement. That's what drew me to Skillshare, a company built on people teaching the craft they've mastered.
I joined in 2016 as its first growth marketing hire. Over six years we grew it from $5M to $100M ARR. Nobody had a playbook for growing a creator-driven subscription business at that scale, so we wrote one.
Today I'm the fractional Head of Growth for startups and consumer businesses, and the growth partner for creators who already have an audience and want a business to match. Founder or creator, the job is the same: build a creator first growth program that lasts.
Find your gift. Give it away.
