How we implemented a robust funnel optimization plan with Abi Connick and improved their website conversion by 58% in 3 months!
58%
In 3 months
55%
Abi Connick is a brand designer who built a strong loyal following of 400k+ followers on Instagram and Youtube. They successfully built a multi-six figure business selling design templates and courses to help freelance designers scale their business. However, the business lacked a clear sales funnel and most landing pages were not optimized for sales. We started working with Abi & Jack in early 2024 to help them build and execute a growth strategy including a robust funnel optimization program.
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We built Abi Connick a robust funnel optimization roadmap to improve conversion across the site. The Funnel Optimization Roadmap is a tool to prioritize initiatives based on their potential impact on sales.
It involves analyzing website experiences and customer journeys, then ranking initiatives using a RICE score, which considers Reach & Impact, Confidence, and Effort. Reach & Impact is gauged by potential incremental revenue, Confidence is a probability estimate of the initiative leading to more sales, and Effort is a score based on the amount of work required for the change. The RICE score determines the estimated impact of each initiative.
We compiled a list of 10 optimizations and prioritized them based on impact. Once we got alignment with the client, we worked to execute the top five changes across the site including a new optimized homepage, templates page, course pages and local currency optimization.
The results we're tremendous! In 3 short months, we improved overall site conversion by 58% increasing overall sales per visitor!
"As a creator business, the seemingly endless opportunities can sometimes make it challenging to decide where's best to invest our time. However, working with Kyle brought clarity to our team regarding where to focus for maximum growth. It was like gaining a bird's eye view of our entire business. Working with Kyle transformed us from just a personal brand selling digital products to an optimised creator business. This not only helped immediate growth but also laid a solid foundation for future success."
