I'm a data nerd turned growth marketer. After getting my start in the corporate finance world and building a real love for all things data, I've spent the last decade working in the tech start-up space trying to help companies grow. I've developed a bit of an obsession for dissecting the growth challenges of companies and implementing tactics to help companies fast-track their growth.
I'm now on a mission to help artists, designers, craftsmen, and professional creatives build sustainable businesses from their passions.
There’s something magical about getting to the "aha" moment when you master a new skill or explore your creative boundaries. That "aha" moment highlights the transformative power of creativity. That feeling of unbridled joy is what fuels my mission.
My goal is to empower creators to turn their artistic talents and crafts into growing businesses so they can deliver that "aha" moment to as many people as possible.
I've taken the wins and painful learnings I've had growing tech and education companies and turned them into a comprehensive and easy-to-follow growth playbook for creators.
I help you execute a growth plan that'll move metrics and turn your business into a well-oiled growing machine - without blowing up your calendar.
My secret sauce of growth spans across 4 areas: marketing data, funnel optimization, growth marketing channels (curves) and offer ladder.
I'll dissect your data and understand the growth gaps and opportunities you have. I'll then dig into those 4 areas of your business and put a growth plan together that you can execute on your own or work with me to bring it to life so you can continue to focus on what you do best.