The growth strategy that drove record breaking sales and 60% subscriber growth at Bring Your Own Laptop.
60%
Year over year
3+
of positive growth
20%
Over last 9 months
I began collaborating with Dan and the Bring Your Own Laptop team in the spring of 2023. At that point, the company was grappling with achieving consistent growth following the pandemic and lacked a clear grasp of the factors influencing their fluctuating marketing metrics. They had built a loyal community and established Dan as one of the biggest Youtubers in the design niche. They were posed to capitalize on this huge growth opportunity.
We started the engagement by implementing a robust growth strategy including building the data foundations, implementing key website optimizations on primary pages, rolling out an A/B testing tool that allowed us to properly measure the impact of our changes. Lastly, we revamped the Youtube content strategy, revitalizing it as a core growth lever for the business.
We've continued to work with the BYOL team for the last year and are really starting to see the fruits of the growth investments and progress the team has made. In Q1 2024, the company had a 60% improvement in new subscriber growth year over and year and the first quarter was the 3rd straight quarter where the company had quarter over quarter subscriber growth. With comprehensive investments into growth and product, the company is now hitting record breaking churn and subscriber metrics.
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"Kyle didn't just provide a growth strategy; he handed us a laser-focused, step-by-step plan that we could jump on right away. The impact was remarkable, turning our growth around. His mastery in the education creator space has truly been a cornerstone for both me and the team, an invaluable asset for us."
